About Midea
Since its establishment in 1968, Midea has continuously expanded its portfolio of air conditioning and home appliance products to meet all consumer needs. Starting in the market as a fan manufacturer, it has positioned itself as one of the world’s leading home appliance manufacturers and a top brand in air purification equipment sales, earning significant accolades such as being listed among Forbes’ Global 500. To consistently provide maximum customer satisfaction, Midea relies on extensive production capacity, continuous investment in innovation, and unique standards of excellence. Furthermore, a key factor for Midea in meeting consumer needs is providing energy-efficient, quiet products adapted to new control technologies such as mobile applications and voice control via Alexa.
COMPANY
+200
locations worldwide
+150.000
employees
+35.000
million euros turnover
RESEARCH AND DEVELOPMENT
+4.000
million euros investment in the last 5 years
+10.000
employees in research and development
+56.000
invention patents
PRODUCTION AND QUALITY
16
countries with production bases
+1.600
robots on production lines
35
international quality certificates
AWARDS
Good Design Award, Red Dot Award, iF Design Award for efficiency and quality, and Blue Angel certificate
Elcom Trade, the official distributor of Midea air conditioning systems in Serbia. As a pioneer in introducing technological solutions from leading global brands across various industrial sectors, Elcom Trade develops comprehensive projects, supplying equipment for the air conditioning and energy sectors, refrigerated transport, hospitality and cooling, as well as for the home appliance sector.
HISTORY
10 MAIN POINTS
1. Midea, a global leader
in home appliance manufacturing. Midea is one of the world's largest brands of home appliances and heating, ventilation, and air conditioning systems, offering the most comprehensive product selection globally to fully meet the needs of daily life at home, at work, or on the go.
2. Elcom Trade Guarantee
Elcom Trade is recognized for its premium products and extensive experience in providing excellent after-sales service. Midea, as a brand distributed by Elcom Trade, meets quality standards, guaranteeing a long lifespan for its units and the technological innovations that have always characterized us.
3. State-of-the-Art Technology
For home comfort. Midea relies on technological innovations to achieve excellence in comfort while ensuring low consumption. Therefore, our commitment to the future goes hand in hand with incorporating the latest technologies into all our products.
4. Widest Product Range
on the market. We offer solutions tailored to our customers' needs within our air conditioning product range, thanks to product diversity.
5. Comprehensive Projects
Our team of expert technicians implements comprehensive projects for each client, allowing us to adapt to every space and need. This service is complemented by personalized advice to ensure the correct installation of our equipment.
6. Committed to Environmental Protection
Midea strives to produce products that meet consumer expectations and reflect its commitment to society by addressing safety, environmental protection, and technological innovation.
7. Excellence in After-Sales Service
To ensure maximum customer satisfaction with our after-sales service, we strive to resolve all issues as quickly as possible. We have a team of expert professionals working for you.
8. Maximum Reliability of Our Equipment
We guarantee long-lasting units thanks to premium materials. This ensures minimal wear and tear within the warranties for our equipment.
9. Best Spare Parts Management in the Sector
We are aware of the importance of air conditioning equipment in facilities and are leaders in excellent spare parts service. Our commitment is absolute, and we offer immediate solutions.
10. ISO 9001 / ISO 14001
The quality of our products and environmental benefits are two fundamental pillars for us. That is why we are proud to have obtained ISO 9001 and ISO 14001 certifications.
SUSTAINABILITY
Since its establishment, Midea has consistently focused on designing sustainable products and minimizing the environmental impact of its operations. Therefore…
Midea directs its efforts towards optimizing both operations and product design to minimize harmful environmental effects through significant investments in research and development.
- Maximizes resource savings while meeting consumer expectations.
- Optimizes processes to minimize harmful environmental effects through significant investments in research and development.
- Improves energy efficiency, minimizing waste, water consumption, and carbon emissions in production processes.
- Implements energy-saving practices in its facilities and minimizes resource consumption throughout the entire supply chain, including procurement and logistics.
